Videos should clearly tell a compelling story of why someone should support your fundraising cause. Follow these guidelines for creating or choosing a video with the most impact:
- A good video is a mix of action or “doing” (i.e. something is happening) and talking (i.e. looking at the camera and speaking) – not entirely one or the other.
- The video should be under 3 minutes. The optimal length is between 1-2 minutes. A longer video can create donor fatigue or allow enough time for your supporter to become distracted or leave the page.
- If you have existing videos from your organization, use them – but we recommend adding specific calls to action regarding a gift on your Share.Habitat page at the end of that stock video, etc. Remember, the most successful videos are custom-made for the specific ask you are making on your Share.Habitat campaign page.